Sustainability & materials
A more sustainable future,
built on better materials.
We treat sustainability as an evidence discipline, not a marketing adjective. This page separates what we can verify today from what we are still working towards.
What we can verify today
- Confirmed origin and materials for each approved Launch Collection product
- Clear product status: available, in development or planned
- Supplier and manufacturer disclosure where appropriate
- Real delivery, returns and customer-support information
- Environmental claims only where evidence exists
What we are working towards
- Higher hemp-content materials
- Reduced reliance on conventional plastics where technically viable
- UK sourcing and future manufacturing where commercially feasible
- Replaceable and modular product design
- Better end-of-life routes supported by testing
- Measurement and reporting of material and environmental impact
Our green-claims guardrail
We will not use any of these claims about a product until we hold evidence for that exact product and material.
Not published without evidence
- 100% biodegradable
- Compostable
- Home compostable
- Plastic-free
- Antibacterial
- Antimicrobial
- Carbon neutral
- Zero waste
- UK-made
- Made from UK-grown hemp
- Patented
- Specific CO₂ or plastic savings
How a claim becomes publishable
Step 1: Define the exact claim
Step 2: Identify the evidence needed
Step 3: Verify the exact product or material
Step 4: Record the source and test
Step 5: Publish with appropriate qualification
Future impact reporting
As our products mature, we intend to report on each of these areas.
Material inputs
What materials, and in what percentages?Product lifespan
How long does the product realistically last?Transport
Where do materials and products travel from?Manufacturing
What processes and energy inputs are used?End of life
What happens in realistic disposal conditions?
Our principle
Honesty is part of sustainability.
If the evidence changes, this website changes. If a material has limitations, we explain them. Transparency is more credible than broad environmental promises.